I suppose you're wondering just what it will cost to get your logo embroidered. Since each one is so different, it's hard to figure a way to help you estimate this sort of thing. Perhaps the best way is to show examples of other logos and give the stitch count for each of them. When something is very dense or has a lot of lettering, it usually has quite a bit more stitching than one of the more open types of logos.

Hopefully, you can get an idea of the amount of stitching that would be involved in your own logo by comparing it to some of the ones on this site. I'll try to add to these as I can so there will be more variety for reference. But, for now, here are a few to consider. The thumbnails all link to larger versions of the image.

Setting up the design is a one-time charge. For a small logo that would go on a shirt front or cap, it's $40. If you're looking for a large jacket back size, then the average price starts at $100-150 and goes up from there, based on the difficulty and size of the design. Once it's paid for, it's yours and can be used over and over as often as you want with no further setup fees. When it's ready for final production the actual stitching cost is 75¢ per thousand stitches with a minimum of $5 on a quantity of fewer than 100, and a minimum of $4 on jobs of 100 or more. So get out your handy calculator and here we go.